Why Us?

Staying Several Strokes Ahead of the Competition

When our franchisees think of Goldfish Swim School Franchising, LLC, they think of more than just a swim school franchisor. We are a team of individuals passionate about changing lives and saving lives through a proven process our learn-to-swim facilities utilize. Through this time-tested curriculum and philosophy that we call The Science of SwimPlay®, we have discovered that children learn best through guided play and in a safe environment. This philosophy has helped us become the premier brand in this recession-resistant industry.

What Sets Us Apart

Goldfish Swim School franchise system uses methods that are tried and true over a period dating back to the opening of Goldfish Swim School-Birmingham in 2006. Combine these time-tested training and franchising processes with our fun, unique culture and dedicated franchisees, and you have a successful business that swims far ahead of the competition.

From site selection, to design and construction, to first-class training and support – that we provide in a family-friendly environment, it’s easy to see why we have grown to 150+ operating and thriving locations in just 14 years.

Core Values

At Goldfish Franchise, we base everything we do off of a unique set of Core Values that help our swim school franchise locations succeed.

Our core values are as follows:

By living these core values on a daily basis – along with our dedication to our proven curriculum and philosophy – we have the tools you need to run and sustain a Goldfish Swim School franchise.