About Us

How One Family Changed the Lives of Many Others

Who are we? Simply put, Goldfish Swim School is the premier learn-to-swim facility dedicated entirely to infants and children, ages four months to 12 years old.

What does our cutting-edge swim school model have that makes us the leader in the industry? We like to think it’s something you can feel the moment you walk in. It’s more than the vibrant colors and tropical environment. More than a curriculum crafted to teach kids how to swim and build their confidence – all while having fun (something we call The Science of SwimPlay®).

More than a shiver-free pool heated to 90 degrees. It’s something unexpected. Something that propels Goldfish Swim School Franchise beyond a typical swim school. It’s not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives by teaching kids how to swim

Our Franchise Culture

We understand just how important our franchisees are to our success. Different than many other swim schools, Goldfish Swim School Franchising, LLC is a family-owned business. We create that same family culture with you when you take the plunge with Goldfish Swim School. You will quickly realize that our franchise team will see you as a member of our close-knit family. It’s our goal to help you thrive—and what better way to do that than to establish a friendly and welcoming environment that offers the tools you need to succeed.

Not only do we work hard to create stories for our young swimmers and their families, but we also strive to help franchisees create success stories of their own. Founders Jenny and Chris McCuiston quickly found success when they opened their first facility in 2006 and are proud to have made a name for Goldfish Swim School since 2009 – expanding their family-owned operation across the country. Goldfish Swim School has a proven track record in the swim school industry over the last fourteen (14) years.

What It’s Like to Own a Family-Favorite Franchise

Families trust and recommend Goldfish Swim School. Why? Because it’s a learn-to-swim facility founded by a family with the intention of teaching life-changing and life-saving skills. Our curriculum isn’t designed to keep parents paying monthly longer – it’s designed to propel potential and success. It has policies designed by parents to accommodate parents.

When you sign your child up for a program created for ages four months through 12 years and they complete it by age seven, you’re going to want to tell your neighbors and your friends. This word-of-mouth marketing brings in more than business – it helps foster a culture within the community.

Communities across the country love Goldfish Swim School and our franchisees love giving back to their communities by calling in our mascot, Bubbles, to do safety talks around town and at schools, make appearances at birthday parties, and more.

The Goldfish brand is not only nationally recognized and loved by families, but is also unlike any other swim school in the industry. A family-owned business, with a close-knit group of franchisees, and a proven track record in the industry over a fourteen (14) year period.