Join a Franchise
That's Making Waves


Start the Process to Become a Goldfish Franchisee!

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Join the Growth at Goldfish Swim School

2/3 of Owners
Own Multiple Schools
300+ Schools Open or in
Development in 34 States & Provinces
10 Million Lessons
Taught Annually

Goldfish Swim School Franchise

Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial, life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, for owning a business, and for the chance to make a difference in the lives of children.

Are you ready to join our family and change lives? Fill out this form to learn more about how Goldfish Swim School can help you achieve personal and professional fulfillment.

Our Core Values

We go above and beyond with every detail to create a GOLDEN Experience!
We believe in nurturing a culture that provides WOW! Customer Service
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life’s accomplishments by remembering to Celebrate!
We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust
Our Philosophy

Behind the Business: Pioneering a New Kind of Franchise Swim School

As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.

At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay® to produce successful students, and this proven process translates to success for our franchisees.

Franchise Opportunities and
Open Territories

With such amazing growth, territories are becoming limited. Open swim school territories are available in California, Dallas, Ontario, Ottawa, Vancouver and within several of our existing markets. Check out our available markets and we would be happy to do a territory check for you.

The 6 Golden Steps to Ownership

Step 1
Step 2
Step 3
Prospective Franchisee
Step 4
Step 5
Step 6
On-Boarding &
Goldfish University
Learn About Our Steps

Swimming is Essential

Swimming is an essential skill that all children should learn, both to keep them safe and for active enjoyment. Sadly, according to the CDC – drowning deaths are the leading cause of death for those aged 1–4. Goldfish Swim School is committed to changing this one child at a time. Through our in-school curriculum and exclusive W.A.T.E.R. Safety education, which we do for FREE in the community, you can help prevent these tragedies.

Water You
Waiting For?

We would love to hear from you! To begin the process, simply complete this application. Once we receive and review your application, we will follow up via e-mail to set up an introductory webinar to get started!

What Our Franchisees Are Saying

“Really a day in the life is just making sure you are meeting the end goal which is running a successful business that teaches kids to be safe in and out of the water. If we are achieving that each and every day, then we are winning.”

– Katie and Lars Grisley – Multi-Unit Owner

Our Recent Blogs

Using Data to Drive Extraordinary Results Investment Group Created After Finding Goldfish Swim School  Goldfish Swim School Earns Spot on the Inc. Regionals 2024 List 
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