As we dive into the second quarter of 2025, we are excited to share some incredible updates from Goldfish Swim School! At the heart of our growth is the commitment to delivering exceptional swim instruction, creating opportunities for new franchisees, and expanding our presence across the nation. We’re excited to share our achievements from the past 90 days as well as share our goals for the upcoming 90 days, and how our core values will guide our decision making.

Progress from the Past 90 Days: Celebrating Success

One of our Core Values at Goldfish Swim School is to Celebrate! From the small wins to the big milestones, this past quarter has been filled with plenty of reasons to Celebrate. Here’s some of the highlights of 2025 thus far

Recognition and Awards
Entrepreneur Magazine has once again named Goldfish Swim School the Top Swim Lesson Franchise for the 9th consecutive year. We are also honored to have been recognized as a Best of the Best Brand.
Inc. Magazine has recognized us as a Top Midwest Company, a testament to the strength of our brand and business model.

Franchise Business Review ranked Goldfish Swim School as one of the Top 200 Franchises of 2025, based on franchisee satisfaction.

Additionally, we’d like to congratulate our franchisees, Tracey McCaghy and Steve Marszalek, owners of six schools in Connecticut and Massachusetts, for being named Franchisees of the Year by the International Franchise Association (IFA). These accolades not only affirm the hard work and dedication of our team but also inspire us to continue expanding and providing life-changing swim instruction to families across the country.

Franchise Expansion and Innovation
We are thrilled with the progress we’ve made in expanding our footprint, ensuring that more families have access to quality swim lessons. Over the past quarter, our Franchise Support Team has worked tirelessly to deliver greater efficiency and growth opportunities for our franchisees. From enhancing day-to-day business operations to offering new opportunities for growth, we are committed to supporting the success of our franchisees.

Our Franchise Development Team has been busy finalizing new franchise agreements, bringing Goldfish Swim School to new communities across North America. This growth is fueled by our continued focus on offering an industry-leading curriculum, as our Curriculum Team ensures our lessons stay up-to-date with the latest training and development practices, creating an engaging and effective learning experience for children.

Moreover, our Technology Team has been hard at work deploying new management dashboards that streamline business operations for owners, improving franchisee satisfaction and efficiency. Additionally, we’ve launched new integrations that automate various aspects of sales and marketing, making it easier than ever for our franchisees to grow their businesses.

Marketing and Brand Awareness
Our Marketing Team is also making waves with the launch of a new campaign called “You Got This!” This campaign highlights the holistic value of swim lessons at Goldfish Swim School, emphasizing how we help children not only become skilled swimmers but also develop important life skills such as confidence, resilience, and perseverance.

Real Estate and Construction
In Q1 2025, our Real Estate and Construction Team successfully opened seven new schools, contributing to our goals for the year. Looking ahead, we plan to open another 18+ new locations throughout 2025, continuing to provide more opportunities for children to learn water safety and thrive in and out of the water.

Looking Ahead: The Next 90 Days

As we look ahead to the next quarter, we’re excited about the future and the continued growth of Goldfish Swim School. Here’s what we expect in the coming months:

  • More locations are set to be awarded and opened across North America, bringing us closer to our goal of providing swim lessons to families nationwide.
  • We’re on track to surpass 11 million swim lessons taught annually, further solidifying our position as the leader in the swim school industry.
  • We will be hosting our 2025 School Leadership Summit and Owners Celebration, where we’ll come together to share best practices, celebrate successes, and build the future of Goldfish Swim School.


Core Values: Guiding Our Work
At Goldfish Swim School, our core values are the foundation of everything we do. From our dedication to teaching children life-saving water safety skills to the support we offer our franchisees, these values guide our decisions and actions every day. As we continue to expand, we remain committed to fostering a positive and inclusive culture where our team members, franchisees, and members thrive.

As we reflect on the success of the past quarter, we are reminded of the importance of celebrating every achievement, both big and small. Whether it’s the recognition we’ve received, the growth of our system, the achievements of our students, or the impact we’ve had on communities across North America, there is always something to celebrate at Goldfish Swim School!

Thank You to Our Team and Franchisees
We couldn’t have achieved all of this without the dedication and passion of our support teams, franchisees, and local teams. Your efforts make a difference every day by improving safety in our communities and teaching children to be safer in and around the water. As we continue to grow, we remain focused on supporting each of you and working together to make a lasting impact.