How Goldfish Swim School Leads the Way in the Children’s Services Franchise Space

When it comes to children’s services, families are looking for more than just quality—they want connection, consistency, and a commitment to their child’s growth. That’s where Goldfish Swim School makes a splash. With a proven model, award-winning support, and a laser focus on teaching water safety in a fun, tropical environment, we’ve carved out a special place in the world of franchising.

Here’s why franchisees—and families—love Goldfish:

A Niche that Meets a Need The children’s services space is full of options: tutoring, childcare, fitness, arts, and more. Goldfish Swim School stands out by focusing on something parents deeply value—a life-saving skill. Our exclusive commitment to swim education means we’re not just offering a service; we’re giving families peace of mind.

Swim lessons aren’t just a seasonal activity—they’re a year-round priority for many parents. That’s why our model is built around consistent demand and a clear point of differentiation from other franchise brands. Growth that Speaks for Itself Our numbers tell a powerful story. With over 300 locations open or in development and more than 11 million swim lessons taught annually, our footprint—and our impact—continue to grow. We’re proud to be ranked #30 on Franchise Times’ Fast & Serious, a recognition that highlights our sustainable growth, strong brand presence, and operational excellence.

Franchisee Support that Makes Waves

At Goldfish, we believe our franchisees should never feel like they’re going it alone. That’s why we offer one of the most comprehensive support systems in the industry:

  • Real Estate & Site Selection. Our team provides you with information to assist you in picking the right property.
  • Goldfish University: New franchisees dive into an extensive training program covering operations, customer service, marketing, and more.
  • Marketing Power: From national campaigns to local tools, we help franchisees build brand awareness and grow their membership.
  • Ongoing Support: Regular field visits, coaching, and continuing education keep franchisees aligned and confident as they grow their business.

Whether you’re new to franchising or looking to expand your portfolio, our support system is designed to give you the tools needed for long-term success.

A Customer Experience Families Rave About What sets Goldfish apart?

It starts the moment families walk through the door. From our 90-degree pools to our bright, tropical-themed schools, everything is designed with kids in mind. Our schools are welcoming, safe, and fun—so children can focus on learning and parents can feel confident in their choice.

That consistent, high-quality experience keeps families coming back—and turns them into passionate advocates for the brand. Built to Withstand the Waves Our journey through challenges like the COVID-19 pandemic showcased the strength of our franchise system. With innovative solutions, strong relationships, and nimble strategies, Goldfish not only navigated uncertain waters—we continued to grow. That kind of resilience is a testament to our leadership, our franchisees, and the trust our communities place in us.

Ready to Dive In?

Goldfish Swim School isn’t just a franchise—it’s a mission-driven opportunity to make a difference in your community while building a successful business. With a strong foundation, a standout brand, and unwavering franchisee support, we’re proud to lead the way in the children’s services category. Curious about what it takes to bring a Goldfish Swim School to your area? Let’s talk!