We’re thrilled to announce some FIN-tastic news, hot off the press from the Franchise Customer Experience Conference (FCXC) in Atlanta: Goldfish Swim School is officially a 2025 Franchise Innovation Award Winner!

This exciting recognition celebrates the creativity, strategy, and impact of our recent marketing efforts — and we couldn’t be prouder to represent our schools and franchise community on a national stage.

Innovation with Purpose

The campaign that earned us this award was built on a simple but powerful goal: to deliver meaningful impact on a limited budget. Whether through digital storytelling, grassroots engagement, or thoughtful brand positioning, our team proved that smart strategy and authentic messaging can go a long way — without diving deep into marketing dollars.

It’s a testament to the heart of Goldfish Swim School: when you lead with purpose and put families first, the results speak for themselves.

Thank You to Our Franchise Family

The award isn’t just a win for our marketing team, it’s a reflection of our entire Goldfish Swim School family. To our franchisees, team members, and supporters — thank you. Your passion, feedback, and belief in our mission fuel everything we do.

We’re excited for what’s ahead, and we’ll continue to innovate with heart, lead with purpose, and make waves — one swimmer at a time!