As 2025 has officially come to a close, it’s worth pausing to reflect — not just on how much Goldfish Swim School has grown, but on why that growth matters.

This year was defined by impact. Impact on families, on communities, and on an ever-growing network of franchise owners who believe in the power of water safety, confidence building, and creating exceptional experiences for both kids and parents.

Continued Growth with Purpose

At the heart of Goldfish Swim School is a simple but powerful mission: to help children learn how to swim and be safer in and around the water — while having fun along the way.

In 2025, that mission came to life in powerful ways across the system. More than 11 million swim lessons were taught, each one representing more than a skill learned — it’s a child gaining confidence, a parent gaining peace of mind, and a community becoming safer.

That impact was matched by our growth across North America. In 2025, Goldfish Swim School reached a major milestone with 202 locations now open, each one serving as a hub for water safety, swim education, and community connection. Even more exciting, more than 100 additional locations are in development, reflecting strong demand for high-quality swim instruction.

Each new school represents more than a new business opening — it’s another community gaining access to a lifesaving skill, another group of children learning critical skills, and another franchisee with the ability to pursue a future in entrepreneurship.

Growth on this scale doesn’t happen by accident. It’s the result of:

  • A proven business model
  • Strong unit economics
  • Comprehensive franchise support
  • And franchise owners who are passionate about making an impact in their local markets

Strengthening the Franchise Community

Beyond new locations, 2025 was also a year of strengthening the Goldfish Swim School franchise network. From continued investment in training and operational support to enhanced marketing tools and brand initiatives, the focus remained on helping franchise owners thrive.

The result? A system that’s more connected, more collaborative, and more aligned around a shared purpose.

Looking Ahead to 2026

As we move into the new year, the momentum continues. Goldfish Swim School remains focused on:

  • Expanding into new markets where families need high-quality swim instruction
  • Continuing to elevate the Golden Experience
  • Supporting franchise owners with the tools, resources, and guidance needed to grow sustainably
  • Staying true to the mission that started it all

Be a part of the momentum! Reach out to our team to learn more about franchising with Goldfish Swim School.